“Trademarks are signs capable of distinguishing goods or services of one person from the ones of other persons and can be graphically represented”. This is the trademark definition according to the Bulgarian Law on trademarks and geographical indications.
In business circles trademarks are also known as “brand” or “brand name”.
Of course, product or corporate brands are much wider concept than the individual trademark, as well as developing a strong brand and establishing brand value is a greater challenge for business than the selection, registration and maintenance of one or more trademarks. However, registration and maintenance are the first and foremost action to be taken by every business today.
IP Consulting® is the company, which can register the sign you have selected for a trademark.
The collective trademark is a mark owned by an association of producers, traders or persons performing services, which is a legal entity. It distinguishes the goods or services of the members of the association from the goods or services of other persons.
The certificate trademark certifies the material, method of manufacture, quality or other characteristics of the goods or services produced or offered by persons with the permission and under the control of the trademark proprietor.
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